Academia Medical Institute- Ohio

Overview

Academia Medical Institute (AMI) is a premier nursing school in Central Ohio, dedicated to providing accelerated nursing programs such as Practical Nursing (PN) and LPN-to-RN Nursing Bridge. With a commitment to delivering quality education, AMI emphasizes smaller class sizes, seasoned professionals as instructors, and numerous clinical facilities to ensure comprehensive learning experiences.

Challenges

AMI faced several challenges with its existing website:

• Outdated Design and User Interface: The previous website had an antiquated design that did not resonate with the modern aesthetics expected by prospective students.
• Limited Mobile Responsiveness: With an increasing number of users accessing the site via mobile devices, the lack of a responsive design led to poor user experiences.
• Complex Navigation Structure: Users found it challenging to locate essential information due to a convoluted navigation system.
• Insufficient Content Management System (CMS): The existing CMS was not user-friendly, making content updates cumbersome and infrequent.

Solution

To address these challenges, the following solutions were implemented:

• Website Redesign: A complete overhaul of the website's design was undertaken to align with contemporary design principles, ensuring a clean, professional, and visually appealing interface.
• Responsive Design Implementation: The website was developed with a mobile-first approach, ensuring seamless accessibility and optimal viewing experiences across various devices and screen sizes.
• Simplified Navigation:The site's architecture was restructured to create an intuitive navigation system, allowing users to effortlessly find information on programs, admissions, financial aid, and more.
• CMS Integration: A robust and user-friendly CMS was integrated, empowering AMI's staff to manage and update content efficiently without requiring technical expertise.
• Content Enhancement: High-quality, informative, and engaging content was developed to provide value to users and improve overall site engagement.

Results Achieved

Post-implementation, AMI observed significant improvements:

• Increased User Engagement: The modern design and improved user experience led to a 35% increase in average session duration.
• Mobile Traffic Growth: Mobile users increased by 50%, attributed to the responsive design ensuring accessibility on all devices.
• Improved Search Rankings: The website's visibility on search engines improved, leading to a 40% increase in organic traffic.
• Enhanced Content Management: The new CMS allowed staff to update content regularly, keeping the website current and relevant.
• Higher Conversion Rates: Simplified navigation and clear calls-to-action resulted in a 25% increase in program inquiries and applications.

Conclusion

The strategic redesign and optimization of AMI's website have significantly enhanced user engagement, accessibility, and overall online presence. By addressing the initial challenges and implementing targeted solutions, AMI now offers a digital platform that effectively serves its audience and supports its mission of providing quality nursing education.